Original Case Studies
Fan Talk at Manto da Nação: efficient fan service, with no queue
When a club invites its own fans to create the next jersey, passion becomes a project, the project…
Arquivo
sports marketing
Original Case Studies
Manto da Nação: the co-creation lesson Flamengo taught sports marketing
Flamengo had fans design and choose the club’s own jersey, and broke a Guinness World Record doing it.…
Articles
The geolocation lesson the world’s biggest YouTuber is teaching brands
While most brands still treat social media as a single channel, with the same piece running for every…
Articles
The 2026 World Cup is over. What did it teach us about sports marketing?
The 2026 FIFA World Cup is now history. It brought 48 national teams, 104 matches, three host countries,…