Original Case Studies
Fan Talk at Manto da Nação: efficient fan service, with no queue
When a club invites its own fans to create the next jersey, passion becomes a project, the project…
Category
Original Case Studies
Original Case Studies
Manto da Nação: the co-creation lesson Flamengo taught sports marketing
Flamengo had fans design and choose the club’s own jersey, and broke a Guinness World Record doing it.…